Ballantine’s – 10iversary
Algorithms are fine for dinner party playlists but kill the thrill of discovering new artists.
For the tenth anniversary of Ballantine’s collab with Boiler Room, we wanted to bring the magic of sifting through records into the modern age.
We curated a series of digital crates, each one a tribute to a year of the partnership, filled with exclusive sets, merch, and instant prizes just waiting to be unearthed by eager diggers.
Scannable flyers, coasters, and posters led fans to hidden content and rewards, including free drinks at the anniversary event in South Africa.
Connected campaign / digital platform / digital experiences
Digital crate digging experience
Each crate was packed with content taken direct from past Ballantine’s x Boiler Room events
Crates were loaded with exclusive prizes to reward digging deeper
The campaign was supported using OOH
The campaign was supported using OOH